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Google je drugi najvrijedniji brand na svijetu

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Drugu godinu zaredom Google je izgubio prvo mjesto od Apple-a u Interbrand-ovom Best Global Brands izvještaju.

Prema izvještaju Google je procijenjen na 107 milijardi $, što nije bilo dovoljno da pobijedi Apple koji vrijedi 118,9 milijardi $. Coca-Cola se nalazi na trećem mjestu s 81 mlrd. $, IBM na četvrtom s 72 mlrd. $, a Samsung na sedmom mjestu s 45 mlrd. $. Interbrand je prilikom ocjenjivanja gledao tri ključna faktora:

  • Financijsku uspješnost brendiranog proizvoda i usluge
  • Koliko brand utječe na odabir potrošača
  • Jačinu koju brand ima da opravda svoju cijenu na tržištu ili osigura tvrtki zaradu

Interbrand je također izjavio da su ove godine po prvi puta dva branda premašila brojku od 100 mlrd. $. Druge značajne tehnološke tvrtke koje su ušle na listu uključuju Microsoft na petom mjestu s 61 mlrd. $, Amazon na 15. mjestu i mnoge druge. Listu svih 100 najvrijednijih brandova na svijetu možete pogledati ovdje.

A što vi mislite? Može li Google prestići Apple u 2015.-oj? Podijelite vaša razmišljanja u komentarima.

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